Personalization, in today’s marketing landscape, has become the gold standard and there is no denying the fact that it is for good reasons. This is simply because consumers in today’s tech-savvy world want personalized shopping experiences that match up to their unique requirements, lifestyle, and buying behavior. All in all, personalization helps entrepreneurs and marketers boost engagement, improve loyalty, and drive conversions. This is the eCommerce world of 2019 and beyond we live in.
To get started, retailers have to smartly switch up the ways they do business to engage consumers and take things far ahead of just traditional product pairing. If you are not already offering personalized shopping journeys in one way or another, it is high time that you start as today consumers are becoming more and more particular about the brands to do business with. They are more likely to purchase from retailers that make them feel “special and wanted” and demand highly-satisfying and interactive shopping experiences.
Today, consumers want the ability to shop anywhere, anytime and from any device and if an online retailer doesn’t satisfy these expectations, shoppers are likely to move on with the one that does. In short, successful brands put their customers first. They do this by leveraging the needs and expectations of consumers and monitoring their behaviors to enhance the complete buying process.
Let us now read about 3 amazing tips to personalize the shopper’s experience.
Map Out The Shopping Journey
Today, a big majority of retailers run omnichannel businesses and it is actually overwhelming and difficult at times for them to identify ways for personalizing each and every step. However, they can simplify things by mapping out the shopping journey. For this, a retailer has to identify all points by which potential customers can become familiar or learn about your brand. A good way to start is by exploring and identifying channels on which you maintain a presence (Facebook, Instagram, Twitter, etc.).
Once you have accurately listed them, it will be time to work outward from there. The ideal way is to consider each channel as the center of a web and focus on each channel individually. After this, you have to think critically about different ways to personalize it while keeping your brand and omnichannel strategies in mind. It is equally important for you to think about the directions where a customer may possibly go after reaching any of the relevant channels.
Pair Related Product Recommendations
Product recommendations when done effectively can offer a great way of presenting relevant and related products to your consumers by nudging them to make purchases. These recommendations can come at different times in the shopping journey – from landing pages to pre-order promotional emails and from shopping carts to follow-up emails. They can be as simple as presenting users with a list of the bestselling products or as complex as using algorithms to demonstrate dynamically updated sets of products to each visitor.
Using both on and off-site data, these recommendations are highly effective to analyze the buying behaviors and patterns of consumers. Product recommendations are extremely useful for businesses to leverage big data for curating consumer-centric home and product pages.
You must provide a personalized online shopping experience to consumers and guide them with their shopping journey. This can be done by leaning on innovative technologies that harness the power of search history for personalizing the online journey of customers. It may be a simple reminder about a product that the customer may have knowingly or unknowingly left in their shopping cart or it may be about a product that relates or complements to a product they recently purchased. Either way, the concept of personalized shopping is all about knowing how to smartly pair technology with shopping preferences and habits.
Market Alternative Forms Of Payment
Adding more payment options is an excellent way to make consumers feel like their individual preferences are respected. Moreover, it does make sense to get flexible with payment options instead of forcing a consumer to pay with a debit or credit card. More options of payment mean more conversions and providing a wide range of payment options as diverse as your consumers is a great way forward to meet the needs of consumers.
In short, you have to realize that your customers and clients probably have unique and different ways to pay and they will possibly go elsewhere if you limit their choices of payment, especially if convenience is a priority for them. And obviously, convenience is the biggest priority for everyone today. The point is to make consumers find it convenient and easy to do business with you. In the end, it is all and only about making sure that your customers are able to pay you quickly and you are paid faster. Empower your customers to do business with you in ways that make things easy for them and you’ll be surprised at how much sales you end up with.
Hopefully, you have on board with the requirement for personalized shopping experiences. From just browsing the homepage to adding products to cart, today’s retailers can easily take consumers on a delighting shopping journey that’s much more than just delivering quality products at the doorsteps.